AT&T’s IoT Services needed help building a new IoT platform unlike any other. Utilizing our Discovery process, we began with user and market research, iterative low-fi designs, and customer prototyping, ultimately culminating in the M2X Data Service. The result provides time-series data storage, device management, message brokering, event triggering, alarming, geo-fencing, and data visualization for industrial Internet of Things (IoT) products and services, fully delivering on the initial directive.